Top 8 Challenges in Fintech


The Top Challenges for Fintechs in 2024

Best Fintech Challenges and Opportunities

The fintech industry has grown significantly since the COVID-19 outbreak and is expected to reach a valuation of $305.7 billion by 2024. Fintech still faces several difficulties despite the industry’s continuous growth. Here is your fintech guide consisting of the most important fintech problems, their fixes, and current prospects are listed below. Fintech software companies can help you overcome all the challenges faced in developing your fintech solution.

By the close of 2021, over 25,000 financial businesses were already operating worldwide. Not all of them, nevertheless, have survived and are still in existence today. The hurdles and missed opportunities in fintech deter some. Delving deeper, let’s explore these challenges.

Fintech in 2024: “balloon” or “bubble”?

Fintech, amid rising ventures, resembles a “balloon.” Investor scrutiny focuses on long-term prospects, prompting a thorough investigation.

For instance, the total amount of documented investments in Europe rises annually. In 2022, 8,409 investments were made, compared to only 1,847 in 2015. This demonstrates the increasing quantity of possibilities and investors willing to finance them.

The sector is driven by emerging technologies such as Web 3.0, blockchain, machine learning, and artificial intelligence. They establish new benchmarks and offer novel solutions to the market. Because of this, fintech firms have a great chance to compete with the biggest names in technology thanks to their solutions. But there are several difficulties.

Top 8 Fintech Challenges

Fintech Challenges for Startups

1. Raising Venture Capital

One of the main components that helps a business succeed is venture funding. Still, finding the proper investors remains difficult despite the industry’s growing interest.

During the due diligence phase, prospective venture capitalists frequently have the following queries:

  • Which issues does the product address?
  • In what areas may the business be at risk?
  • What is the size of the potential market?


2. Finding a Great Investor

In every aspect, having a great investor is advantageous. Whether the firm wants to build a budget software or a product in another financial space, it may acquire sufficient financing to implement all of its ideas, extra expertise for the case, and the flexibility to continue developing its idea.

A finance business can locate a fantastic investor here:

  • Gust Business Summits, Angellist, Kickstarter, and other such networking events
  • accelerators for startups

Maintaining the investor’s interest is the next challenge. Making a name for yourself amid the thousands of businesses vying for capital is imperative. Making a thorough pitch deck presentation will give the investors the information they need to decide.

What should be in a pitch deck presentation is as follows:

  • a succinct description of the firm
  • Issue and its resolution
  • Prospective market and intended consumer base
  • Anticipated business plan
  • Calculations of finances

Thinking of oneself as an investor is an effective tactic. Consider every query a potential student would have when looking over your project. Arrange them so that you may respond 

to them in your presentation.

3. Competing with Huge Brands

Today’s startups must contend with digital behemoths like Amazon and financial behemoths like PayPal.

The firm has to choose a market where digital giants are least strong if it wants to be a B2C solution. Customers may feel underserved in this region or unsatisfied with the services they are already receiving.

To gain traction in the B2B market, the firm has to resolve a big problem about the transition of digital Finance. It may address possible problems like exorbitant costs, government fines, or even usage simplicity. Any choice is excellent as long as it satisfies the company’s demands.

Fintech Challenges for Incumbents

We have identified the most important fintech sector problems based on our research. Since many well-established businesses find it difficult to handle them, we will also offer a solution for each.

4. Data Security

In 2021, 1,862 data breaches cost $4.24 million on average. Given that this is a new all-time high, banking cybersecurity is becoming more of an issue.

Businesses need to understand that they risk losing money in addition to their image.

You have to build a fintech app has to include these elements to thwart any possible breaches:

  • Two-way verification
  • Authentication via biometrics
  • AES 256-bit encryption
  • alerts for every activity

One effective method of making sure hackers won’t interfere with your solution is to do frequent penetration testing. A minimum of one exam must be taken each year. Tests must also be carried out following every integration and upgrade.

5. Regulatory Compliance

High-risk fintech faces challenges due to extensive government regulations. Adherence to laws such as the Money Laundering Control Act, Wiretap Act, GLBA, and GDPR adds business complexity. There are various methods for achieving compliance. Seek legal advice for clarity.

Consult a legal professional for guidance. Employ a specialized individual or division to monitor regulatory revisions.

These are both reasonable choices. The pricing and cooperation models are the only things that differ. The cost of hiring a lawyer is far less than paying a fine the maximum penalty under the GDPR is €20 million.

6. Lack of Tech Expertise

Financial institutions, like banks, struggle with mobile banking innovation, often relying on outdated technologies. Their complex and confusing apps hinder user experience, posing a significant challenge in the industry. Even though the emphasis is constantly shifting to improve the user experience, the procedure is still time-consuming.

Any mobile app banking service has to contain the following features:

  • Excellent UI & UX
  • thorough data visualization
  • Payments with QR codes
  • NFC backing

Fintech application development services can help you assemble a group of highly skilled professionals for your project. This will enable you to add any feature to rival the top fintech companies in the industry.

7. User Retention and User Experience

One of the most prevalent fintech problems is maintaining user engagement. Reduced revenue stems from fewer users due to low retention.

By offering a better experience, it is possible to increase user retention. Here are a few instances:

  • A rewards program and gamification
  • Particular push suggestions
  • Friendly user interface/user experience

You may monitor your rivals’ strategies to observe how they affect the user experience. Observing several approaches in action will assist you in selecting the best solutions for your business.

8. Service Personalization

Businesses shouldn’t undervalue the significance of customization.

The following are some ideas for customizing your financial software:

Push alerts, including geo-based statistics, users, and interesting subjects

Sorting based on goods and services that the user has already expressed interest in

Generally speaking, personalization is using AI to ascertain a customer’s interests. It is good to think about artificial intelligence because it is one of the most sought-after fintech mobile app development services.

Top 5 Opportunities in Fintech

Since there are a lot of chances, we have selected the top five technologies by hand.

top five opportunities in fintech

1. Blockchain

According to a recent prediction, the worldwide blockchain trend is anticipated to develop at a compound annual growth rate (CAGR) of 72.99% and reach $22.46 billion by 2026.

The technology establishes digital ledgers, and a decentralized network, and eliminates intermediaries from transactions. Numerous fintech issues are resolved by these capabilities, as mentioned above.

2. Artificial Intelligence (AI)

Fintech has long made use of artificial intelligence. Most of the time, it was used for finance analysis and real-time fraud detection.

What AI can accomplish for AI in fintech is as follows:

  • sophisticated cybersecurity and analysis of questionable activities
  • enhanced client satisfaction with chatbots and customized offerings
  • Profiling risk scores and further

3. Machine learning

In implementation, machine learning is one of the biggest fintech potential and obstacles. It enables AI to recognize patterns and adjust to novel circumstances.

Here’s how fintech problems are resolved with machine learning:

  • Greater loan acceptance rates at lower risk
  • Identification of fraudulent conduct
  • Analysis of regulatory compliance
  • forecasting prices for stock trading, etc.

4. Big Data

Big data assists businesses in obtaining precise consumer information for financial reporting, allowing them to modify their approach and customize the user experience.

Here’s how big data is applied to address the main fintech problems:

  • constructing thorough user profiles for customized services and advertising campaigns
  • enhanced risk evaluation by the examination of several sources
  • Development of precise fraud detection systems

You may benefit from big data development services to make the most of this technology. When coupled with ML and AI, it creates a potent financial environment.

5. Web3

Web3, a redesigned Internet powered by blockchain, prioritizes decentralization, artificial intelligence, machine learning, and improved user experience.

Web3 will alter the fintech sector in the following ways:

  • enhanced user control over data
  • Access to all information about loans or BNPL activity
  • Content that is customized and adjusted Process automation to speed up payments
  • Reduced mistakes and detentions

Conventional financial institutions will take a long time to accept the novel idea. Fintech, Web3, and big data all have promising futures.

Top Fast-Growing Fintech Startups in 2024

Amidst growing startups, only the finest secure market share. Top five financial firms adept at turning challenges into opportunities lead the way.

top fast growing fintech startups

1. GoHenry

Debit cards from GoHenry are available to kids aged 6 to 18. The company provides a tool meant to increase the financial literacy of the next generation. Children may learn how to donate to charities, obtain an allowance, save money, and spend it properly.

The following are the key takeaways for this company:

This type of company is a financial management education platform.

GoHenry’s app earns a 4.3-star average from Play Market and App Store reviews. Its global downloads exceed a million, reflecting broad user adoption.

2. M1 Finance

M1 Finance is an automated financial platform that makes investing, borrowing, and spending easier. The company uses ML and AI technologies to make its forecasts.

The following are the primary takeaways for this company:

  • This startup is an automated platform for investments.
  • Search increase over five years: 1,600%
  • $1.45 billion is the valuation.

M1’s app holds a 4.5/5 rating on the Play Market and App Store. Over 500,000 global downloads signify its widespread user base.

3. Figure

A blockchain-based solution for small and large enterprises is called Figure. The organization offers a range of loan types, payment options, and transaction services.

The following are the primary takeaways for this company:

  • a new business offering loans and other financial services
  • Search volume growth during five years: 325 percent

The figure is valued at $3.2B. The app rates 3.5/5 on the App Store and 5K+ downloads on Play Market.

4. Treasury Spring

For both small and large organizations, Figure is a blockchain-based solution. Transaction services, payment solutions, and other loan types are among the company’s areas of specialization.

The major takeaways for this firm are as follows:

A newly established company offering loans and other financial services

  • 325 percent increase in searches during five years
  • $3.2 billion is the estimated value.

The average rating for Figure’s application on the App Store is 3.5 out of 5. It has more than 5,000 downloads on Play Market.

5. Revolut

A service called Revolut was created as a substitute for the conventional banking system. Along with many other things, it includes credit cards, payments, investments, currency exchange, and insurance.

These are the main lessons learned by this company:

A startup that provides banking services

Revolut’s app boasts a 4.6/5 rating with 10M+ downloads, ranking 106 in Finance on the App Store. Explore a DIY payment gateway in a related article.


The fintech industry has many benefits, challenges, and solutions. Two primary issues could be a lack of computer proficiency and challenging regulatory compliance. However, these challenges are easily overcome with state-of-the-art resources and a trustworthy software development partner or fintech app development company.

The process takes a while, even though new ideas are gradually integrated into the antiquated banking system. Web3, blockchain technology, AI, ML, and big data empower startups for market leadership. Embracing cutting-edge tech is pivotal for success.

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